Thanks to http://www.BroadcastDialogue.com Howard Christensen for this one:
97.3 EZ ROCK EASES TORONTO'S JETSGO WOES
97.3 EZ Rock spends the day trading Jetsgo confirmations for family trips!
TORONTO – On Friday, March 11th, 2005, it was announced that Jetsgo was immediately grounding it’s flights. In response, 97.3 EZ Rock encouraged listeners who had been affected by the cancellations to fax their flight confirmations and tickets to the station.
Beginning at 9:00 am EST that same day, 97.3 EZ Rock began rewarding Jetsgo passengers with packages at the Delta Chelsea Hotel, Toronto. One lucky passenger will also win a flight for 4 courtesy of Westjet, to the destination that their flight with Jetsgo was booked for.
Response was swift and overwhelming. EZ Rock Midday Host Darryl Henry fielded calls from listeners throughout the day.
"I can’t remember a response like this to anything I've ever done in 20 years of being an announcer” says Henry, “and not only from the people who are stuck, but from people who just loved the fact that we were trying to do something for those unlucky passengers!"
The Delta Chelsea offers a “Resort in the City” feeling with waterslides and indoor entertainment. Lucky EZ Rock listeners who were left stranded can save themselves the 5-hour flight and grab a deck chair right here in Toronto!
The winner of the flight for four aboard Westjet, will be drawn live with KJ, 97.3 EZ Rock’s Afternoon Drive Show host.
For more information:Melissa Morris Promotions Director 97.3 EZ Rock (416) 486-5652 E-mail: email@example.com
Expecting the Unexpected: Preparing Now to Manage a Future Crisis - The past few weeks have provided strong reminders that PR disasters happen. Simply opening Facebook these days should provide you sufficient encouragement...
2 weeks ago