Nowhere To Go But UP

WENS-FM switches to country format

CLICK TO CHECK OUT: Real Life, Real Music.. The Hank.

Bob Moody, VP/Programming at Regent Communications on this stunt: "Depends on what Emmis wants to accomplish. It could be an effective "ankle biter", but if you tell a Country listener that you play "anything Country", you better have some old Faron Young and John Schneider albums handy."

Also "brand" new in the last week:

* Rogers' Country 107.1, Abbotsford, BC (eastern suburbs of Vancouver)
* Clear Channel's Q Country 102.9, Centralia, WA (southern suburbs of Seattle)

The price of being on the upswing as a format is that we get the (sometimes silly) competition we really don't need in many markets. Is there a station with a 1.8 share in your market? Are we headed back to 1994 already? Looks like we may be (if you don't know what I mean, call 732 937-5757 for Michael O'Malley or 206 498-6261 for Jaye Albright - we have been here before).

AC guru Mike McVay: "I guess this is disco for the 2000's. AC must be dead. (BIG smile)"

Mercury Research's Mark Ramsay puts it all in context on his blog: It's a Trend...No, it's a Virus

IT'S TIME TO ATTACK YOURSELF NOW.