Larry Shannon's www.radiodailynews.com reports traditional broadcasters are also seizing on podcasts as one more way to reach audiences, including those not currently tuned in.
KOMO-AM (1000) was one of the first commercial stations in the nation to offer podcasting, through its Web site, www.komonews.com "There's a voracious appetite for it, once people figure it out," says Stan Orchard, assistant director of news and programming at KOMO Radio.
KPLU-FM (88.5) yesterday launched podcasting for locally produced news stories, "Jazz Kitchen" with Dick Stein and "BirdNote." Its Web site, www.kplu.org and KOMO's provide explanations to listeners on what's needed to set up and receive podcasts.
(read more - Bill Virgin-Seattle PI)
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