It does, says Mercury Research, San Diego's Mark Ramsey if it has stopped trying new things - and occasionally failing at these experiments: Does Your Morning Show Suck?
He adds: If your station is in a head-to-head format battle, then you're in a "drag-race." And here's a great example of how to compete in a drag-race to win from my friends over at Marketing Playbook. The players in this case are iPod accessories, but the rules are universal.
Need a Challenge in 2015? Try these Two - It seems that hardly a daypart goes by this time of year when you don’t encounter some sort of “resolution-for-the-new-year” piece. This isn’t one of thos...
2 weeks ago