It does, says Mercury Research, San Diego's Mark Ramsey if it has stopped trying new things - and occasionally failing at these experiments: Does Your Morning Show Suck?
He adds: If your station is in a head-to-head format battle, then you're in a "drag-race." And here's a great example of how to compete in a drag-race to win from my friends over at Marketing Playbook. The players in this case are iPod accessories, but the rules are universal.
Need Some New Motivation? Imagine Yourself at an NFL Team Meeting - “Peer pressure is one of the greatest motivators in professional football,” former Dallas Cowboys and OU Sooners Coach Barry Switzer told the audience at ...
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