It does, says Mercury Research, San Diego's Mark Ramsey if it has stopped trying new things - and occasionally failing at these experiments: Does Your Morning Show Suck?
He adds: If your station is in a head-to-head format battle, then you're in a "drag-race." And here's a great example of how to compete in a drag-race to win from my friends over at Marketing Playbook. The players in this case are iPod accessories, but the rules are universal.
Using a Mental Scale to Balance Your Creative and Analytic Thinking - I can’t recall a time in my radio career - as Programmer or Consultant - when I didn’t think that the PD's char was the best seat in the house. The PD's of...
54 minutes ago