It does, says Mercury Research, San Diego's Mark Ramsey if it has stopped trying new things - and occasionally failing at these experiments: Does Your Morning Show Suck?
He adds: If your station is in a head-to-head format battle, then you're in a "drag-race." And here's a great example of how to compete in a drag-race to win from my friends over at Marketing Playbook. The players in this case are iPod accessories, but the rules are universal.
Remembering the Great Dan Daniel: Six Principles Behind the Success of One of America's Premiere Air Talents - *Dan Daniel was one of the great air talents in America, being a standout in New York City for 42-plus years before he passed last week all too soon at 81...
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