It does, says Mercury Research, San Diego's Mark Ramsey if it has stopped trying new things - and occasionally failing at these experiments: Does Your Morning Show Suck?
He adds: If your station is in a head-to-head format battle, then you're in a "drag-race." And here's a great example of how to compete in a drag-race to win from my friends over at Marketing Playbook. The players in this case are iPod accessories, but the rules are universal.
Your Morning Show On TV: How to Get the Most Out of a Cutaway - Whether your talent is already appearing on a local TV morning show or you're attempting to make this happen, your probable goal is to increase your morn...
3 days ago