It does, says Mercury Research, San Diego's Mark Ramsey if it has stopped trying new things - and occasionally failing at these experiments: Does Your Morning Show Suck?
He adds: If your station is in a head-to-head format battle, then you're in a "drag-race." And here's a great example of how to compete in a drag-race to win from my friends over at Marketing Playbook. The players in this case are iPod accessories, but the rules are universal.
The Legacy Challenge - Like any good New York Yankees fan, I spent the season trying to exceed the Minimum Daily Requirement of Derek Jeter. Lately that hasn’t been hard to do, e...
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