Chris Harding reports from Standard Radio in London, Ontario:
On March 3, 1980 at 12:01 a.m., London welcomed a new radio station. The birth of BX93 Country Radio was heralded with much fanfare and publicity. Now, 25 years later BX93 has a loyal following from Parkhill to Port Rowan, Brussels to Bothwell and everywhere in-between!
London and surrounding area loves its country, according to the latest BBM survey (December 2004). Country Favourites BX93 ranked number one in the coveted 12+ and adults 18+ categories and holds a strong 14.7 percent share of London CMA in the adults 35-64 demographic.
“Broadcasting in London and right across Canada has changed dramatically over the past quarter of a century. BX93 grew with London but never faltered in its commitment to country music and country music fans,” says Operations Manager, Barry Smith. “With amazing new talent like Gretchen Wilson, Kenny Chesney and Tim McGraw, the future of country music is bright and we at BX93 look forward to entertaining our listeners for another 25 years.”
The original BX93 on-air line up consisted of Pete Leyland, Robert Q, Ron Michaels, Robin Geoffrey and Karen Cooper. Twenty-five years later, the names have changed but not the enthusiasm!
Listeners now wake up with Dave and Jacquie who, incidentally, just celebrated 10 years as BX93’ morning show hosts. Karl Josephs takes over from 9 a.m. ‘til 2 p.m. then hands the reins over to Chris Harding for the drive home and Wendy Stevens keeps you company at night.
BX93 was a finalist in the ‘Country Station of the Year’ category of the Radio Industry Awards.
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable...
3 weeks ago