Have your listeners create your TV spots (and put them on your website for viewing and forwarding to friends).
For example, OBTTV produces and enables documentary advertising/market research/co-created ads/video ethnography/citizen marketing/branded content/brand hijacking/consumer generated media/viral activity/screwing around with brands the way you read about...
local, national, and international programs available.
Check them out at http://www.obtainiumtv.com/.
After looking at their samples of spots produced for favorite products (and parodying not-so-favorite products), by real people with home video equipment, I think you'll agree that you can try this at home...
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR
BROADCASTERS TO ASK
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A recent A&O&B Facebook post from Jaye got quite a bit of attention.
It concerned a story by the Las Vegas Review-Journal’s Todd Prince
speculating about ...
7 years ago
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