Here's what this year's CRB Humanitarian Award winners did:
Some of the activities the winning radio stations were involved in included local blood drives, silent auctions, toy and food drives and specific local public service announcement (PSA) campaigns.
The CRB 2005 Radio Humanitarian Honorees in each market are:
(Small Market) 104.9 KDXY The Fox; Jonesboro, Arkansas
This year's honoree in the Small Market category gives thousands of dollars and countless hours of free PSAs to support the missions of community organizations. Among over a dozen worthy initiatives within the past year, KDXY has held their 6th Annual "Have-A-Heart Radiothon" to benefit the Make a Wish Foundation, collected truckloads of dog and cat food and supplies to benefit the Northeast Arkansas Humane Society and collected blood for the Red Cross in a "Mosquito Bash Blood Drive."
(Medium Market) 99.1 KXKC; Lafayette, Louisiana
This year's honoree in the Medium Market category conducted two dozen community events and campaigns in their market during the qualification period. KXKC assured that every child in their market would have a toy for Christmas through their "Toys For Tots" campaign. They teamed with United Blood Services for a "Tour De Life Blood Drive." They also partnered with the Junior League of Lafayette for "Tinsel and Treasure," a pre-holiday shopping market that raised hundreds of thousands of dollars for community programs.
(Large Market) 99.5 WQYK; Tampa, Florida
WQYK is the number one ranked station and revenue generator in its market. On top of that, it is the biggest donator in the area. The station has supported more than sixty (60) organizations and events within the qualifying period. These efforts include raising $30,000 for The Angelus, a home for severely handicapped persons with their annual "Redneck Open Golf Tournament," raising $330,000 for St. Jude at the Florida State Fair and supporting Morning air personality and Cowboy poet Les McDowell as he visited over 70 schools to inspire children to write poetry.
Get more ideas and find out how to enter next year at 615.327.4487 or by visiting www.crb.org.
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
5 days ago