Thanks to Mark Patric (firstname.lastname@example.org), Asst PD at JRfm, Vancouver for passing along the info from the station's swing guy, Dan Baker, (email@example.com) who found the gnawing answer to the question being asked by loyal listener line callers right now:
What is the meaning of "10-2-4"?
An early study on human fatigue showed that human energy dropped to its lowest levels during the day at 10:30 AM, 2:30 PM, and 4:30 PM daily. Therefore, drinking Dr Pepper at 10 AM, 2 PM, and 4 PM would boost energy. Thus the "10-2-4" symbol!
Now, you KNOW.
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable...
3 weeks ago