Check out - http://www.radioadlab.org/research.htm
RAEL Research Report: The Benefits of Synergy
Other new releases worth a look..
The just-published RAEL Guide to Commercial Testing Services, a directory of companies which provide ad testing services oriented toward Radio (requires Adobe Acrobat Reader)
The RAEL Research Compendium
RAEL’s series of published White Papers, which summarize published research
And the latest publication series from RAEL, Case Studies based on proprietary research provided by advertisers.
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
4 days ago