Radio Advertising Effectiveness

Check out - http://www.radioadlab.org/research.htm

RAEL Research Report: The Benefits of Synergy

Click Here

Other new releases worth a look..

The just-published RAEL Guide to Commercial Testing Services, a directory of companies which provide ad testing services oriented toward Radio (requires Adobe Acrobat Reader)

The RAEL Research Compendium

RAEL’s series of published White Papers, which summarize published research

And the latest publication series from RAEL, Case Studies based on proprietary research provided by advertisers.