Check out - http://www.radioadlab.org/research.htm
RAEL Research Report: The Benefits of Synergy
Other new releases worth a look..
The just-published RAEL Guide to Commercial Testing Services, a directory of companies which provide ad testing services oriented toward Radio (requires Adobe Acrobat Reader)
The RAEL Research Compendium
RAEL’s series of published White Papers, which summarize published research
And the latest publication series from RAEL, Case Studies based on proprietary research provided by advertisers.
Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers - Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station sati...
6 days ago