Anytime you have a spare moment and want some mental stimulation, I commend http://www.kentburkhart.com/ to your attention. Kent's posts are at once nostalgic, historic and future-think as well.
He recommends the book "Reading People" by Jo-Ellan Dimitrius., PHD.
It is a book on how to understand people and predict their behavior anytime, anyplace. Dr. Dimitrius is very well known for juror analysis….I think she was involved in the OJ jury placement. Hint: This book might come in handy when hiring someone.
Kent quote: "I knew 80 per cent of the content, and I think you will too. However, it is that 20 per cent where we go to school!!!"
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable...
3 weeks ago