Take a tip from www.jrfm.com in Vancouver and don't just do something good .. trademark or copyright it: Basics for Babies®.
This annual Christmas event is one of the many reasons that JRfm is the Canada Music Week Country Station of the Year for 2004. And, in spite of the fact that they've done it for many years, the 2004 event was the most successful ever (for more contact CJJR PD Gord Eno at 604 730-6517).
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
1 day ago