I've been fortunate to consult as a partner over the years with many of the best. Michael O'Malley, Drake-Chenault, Edie Hilliard, Les Smith, The Jones Radio Networks crew, McVay Media and some of the best clients on earth. Having said that, one of the highlights of my career life was being on the Burkhart-Douglas team in the mid-1980s and I know just how savvy the great team Kent put together was.
When you're looking for inspiration and ideas, go to: http://www.kentburkhart.com/ and read his many terrific "I Was There" memoirs.
See #39 to learn how less always has been MORE.
Taking a Bite out of a Market Leader: What a Sandwich Chain Can Teach Us - Taking a bite out of a market leaderShifts in listener and consumer loyalty happen all the time but they always seem newsworthy when “suddenly” a top perfo...
2 weeks ago