I've been fortunate to consult as a partner over the years with many of the best. Michael O'Malley, Drake-Chenault, Edie Hilliard, Les Smith, The Jones Radio Networks crew, McVay Media and some of the best clients on earth. Having said that, one of the highlights of my career life was being on the Burkhart-Douglas team in the mid-1980s and I know just how savvy the great team Kent put together was.
When you're looking for inspiration and ideas, go to: http://www.kentburkhart.com/ and read his many terrific "I Was There" memoirs.
See #39 to learn how less always has been MORE.
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
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