I've been fortunate to consult as a partner over the years with many of the best. Michael O'Malley, Drake-Chenault, Edie Hilliard, Les Smith, The Jones Radio Networks crew, McVay Media and some of the best clients on earth. Having said that, one of the highlights of my career life was being on the Burkhart-Douglas team in the mid-1980s and I know just how savvy the great team Kent put together was.
When you're looking for inspiration and ideas, go to: http://www.kentburkhart.com/ and read his many terrific "I Was There" memoirs.
See #39 to learn how less always has been MORE.
Tale of Two Bar Graphs: Country Shares and Music Scores - If you want to see just how long the current ‘up’ ratings cycle has been going on for country, this just-released Nielsen bar chart and This Week In Music...
4 minutes ago