I've been fortunate to consult as a partner over the years with many of the best. Michael O'Malley, Drake-Chenault, Edie Hilliard, Les Smith, The Jones Radio Networks crew, McVay Media and some of the best clients on earth. Having said that, one of the highlights of my career life was being on the Burkhart-Douglas team in the mid-1980s and I know just how savvy the great team Kent put together was.
When you're looking for inspiration and ideas, go to: http://www.kentburkhart.com/ and read his many terrific "I Was There" memoirs.
See #39 to learn how less always has been MORE.
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2 months ago