Peppers & Rogers zings the AMA for finally realizing where marketing begins:
PS: Albright's definition of radio marketing .. "building your product in the mind of the listener so he/she can use it."
Country Format's 2015 Holiday Book: Nightmare On Elf Street - Last year country radio got a giant lump of coal in its Holiday Book stocking thanks in no small part to all-Holiday playlists. Here’s how Nielsen trended...
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