Peppers & Rogers zings the AMA for finally realizing where marketing begins:
PS: Albright's definition of radio marketing .. "building your product in the mind of the listener so he/she can use it."
COUNTRY’S TWO YEAR SUMMER SLIDE: YOU MAY BE SURPRISED AT THE BACKSTORY - Quick: What’s down but up at the same time? Answer: Country this summer. AQH up, share of pie down. Country’s strongest months still hap...
5 weeks ago