Peppers & Rogers zings the AMA for finally realizing where marketing begins:
PS: Albright's definition of radio marketing .. "building your product in the mind of the listener so he/she can use it."
The Holidays Are Just Around The Corner. CMA is Ready. YOU? - The annual two-hour Christmas special "CMA Country Christmas" airs Monday, Dec. 1 at 8|7c on ABC. Promote tune-in for this family-friendly special. Here are...
1 day ago