Peppers & Rogers zings the AMA for finally realizing where marketing begins:
PS: Albright's definition of radio marketing .. "building your product in the mind of the listener so he/she can use it."
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
2 weeks ago