Peppers & Rogers zings the AMA for finally realizing where marketing begins:
PS: Albright's definition of radio marketing .. "building your product in the mind of the listener so he/she can use it."
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
5 weeks ago