Peppers & Rogers zings the AMA for finally realizing where marketing begins:
http://www.1to1.com/View.aspx?DocID=28574
PS: Albright's definition of radio marketing .. "building your product in the mind of the listener so he/she can use it."
THIS BLOG HAS MOVED TO ...
-
...the A&O&B website. Link to all our blogs and articles - new and old -
here
Link to the A&O&B homepage here
Thanks!
7 years ago
No comments:
Post a Comment