Tuesday, August 19, 2014

Get More Remotes/Appearances

Talent fees can be a nice “extra” bonus, and it seems like certain air personalities have a few secrets that make them the one that clients request more than everyone else.
  1. Ask for a tour of the business in advance.  You’ll be better able to talk about ‘behind the scenes’ stories you pick up.
  2. Find out direct from the boss/manager what main points they want to make during your broadcast.
  3. Never ask “how’s it going?”  Seldom will a client tell talent that things are going terrifically and they are making tons of money.  They’re afraid you’ll ask for a higher rate next time.  Asking for “strokes” during the live appearance is just setting yourself up for a negative.
  4. Become expert at “small talk.”  Be positive.
  5. Schmooze the employees of the business.  If they like you and feel you did a good job, the boss will probably hear about it.
  6. If you’re having fun with their customers, the employees at the business will notice.  Your gig is to create an atmosphere where folks are enjoying themselves.  When they are, they’re more apt to spend some money.
  7. Don’t hoard the key chains, coloring  books, refrigerator magnets, six packs of soda, etc.  Offer them to the people who came out because you asked them to.  You want them to perceive you as generous and giving.  The freebees should be handed out by the air personality and no one else.  Make them the last thing you put away after the broadcast ends.
Commercial appearances are not the time to do stunts.  It’s simply an opportunity to do informative and entertaining live spots from a remote location.  Use the built-in ambience to enhance your cut-in’s.  Create some excitement.  Show your personality in the confines of something that’s usually a tune-out.

Achieve that, and you'll make them more effective.  That's how to get invited back many, many times.

1 comment:

Anonymous said...

Great points you made. I'd like to add one more: send a hand-written thank you note with your business card tucked inside. Anytime you can make a positive impression of your brands (station and yourself)....do it.
Jeff Baird