Media Post's headline on this story was "Advertising Trust Varies by Medium and Viewer Age," but MY headline would be "Radio Is 20% More Trustyworthy Than (The Current Flavor Of The Month) User-Generated Content."
Listeners interacting by phone, email and texting with well-edited fun content = high impact, user-generated radio!
THIS BLOG HAS MOVED TO ... - ...the A&O&B website. Link to all our blogs and articles - new and old - here Link to the A&O&B homepage here Thanks!
3 weeks ago