Friday, June 08, 2007

Build Your Trustmark With Content Generated By Your Listeners

Media Post's headline on this story was "Advertising Trust Varies by Medium and Viewer Age," but MY headline would be "Radio Is 20% More Trustyworthy Than (The Current Flavor Of The Month) User-Generated Content."

Listeners interacting by phone, email and texting with well-edited fun content = high impact, user-generated radio!

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