Media Post's headline on this story was "Advertising Trust Varies by Medium and Viewer Age," but MY headline would be "Radio Is 20% More Trustyworthy Than (The Current Flavor Of The Month) User-Generated Content."
Listeners interacting by phone, email and texting with well-edited fun content = high impact, user-generated radio!
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
3 months ago