Arbitron's just released "Infinite Dial" study says online listen to internet radio is dominated by young males and online audiences are still fractionally small, less than 1% of the total AM/FM audience. 55% are men, with 36% of those 18-34.
1855 participants nationwide selected from Arbitron's Fall 2006 survey were also questioned about satellite and HD radio, as well as usage of audio podcasting.
Awareness of HD radio nearly doubled what it was a year ago, but that awareness hasn't translated into much increased interest from consumers, with just 6% calling themselves "very interested" in the new audio medium.
Download the full report here.
Other hot stuff from the ARB news center: Radio Reaches 232 Million Listeners per Week, according to RADAR 93