Earlier today (see below) I reported that radio ranks last among local media in generating revenues online. Now, comes news that radio held 6.6% of ALL media spending in the first quarter compared to 6.7% last year.
Being flat from last year's share of media revenues is actually good news?
Some are saying so, but wasn't the promise of consolidation during its infancy a decade ago to grow radio's share of media revenues?
That was before the late 90's dot.com crash and 9/11, of course. If the economy's so good, how come we ain't rich?