The M&M's Characters, created in 1954, lead the list, based on Q Score ratings from Manhasset, N.Y.-based Marketing Evaluations.
1. The M&M's Characters (1954)
2. (tie) Aflac Duck (2000)
2. (tie) Geico Gecko (1999)
4. Tony the Tiger (1952)
5. Poppin' Fresh/Pillsbury Doughboy (1965)
6. Energizer Bunny (1989)
7. (tie) Geico Cavemen (2004)
7. (tie) Trix Rabbit (1960)
9. Chester the Cheetah (1986)
10. Snap!, Crackle! and Pop!/Rice Krispies (1932)
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