Thanks for RAEL for some wonderful weekend reading:
Engagement, Emotions, and the Power of Radio: A New Study of How Radio Affects Consumer Emotions
The Radio Ad Lab is conducting a new series of research projects under the umbrella theme, “Radio and the Consumer's Mind: How Radio Works.”
The goal is to continue learning both how Radio advertising affects consumers differently and how it works synergistically with other forms of media.
This newest paper, "Engagement, Emotions, and the Power of Radio," conducted by Gallup & Robinson, was designed to assess how well Radio ads can generate emotional responses and engage with consumers, compared to television ads.
And it did so using advanced physiological methods that measure emotional responses in ways that don't require verbal responses.
The conclusion: the emotional impact of Radio ads is equal to TV.
Download the Full Study
Download the Executive Summary
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