Big Research does a "What's Hot" list as a part of their monthly Executive Briefing, based on their online consumer trend tracking.
* 73.6% say wind & solar energy are what’s hot this month.
* More than half of consumers are eagerly awaiting the releases of Harry Potter and the Order of the Phoenix and the Apple iPhone
* Women contend that yellow is the clothing color of the summer, while men welcome the short skirt trend [go figure].
What’s not?
Hawaiian shirts…82.0% feel that this fashion statement should stay on the islands.
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