Tuesday, May 14, 2013

Radio Management Vital Signs

Crucial (but no-cost) numbers to track to make sure your station is on course:

1.     Call your station’s business office phone.  How many rings before someone answers?
2.     (if you have ratings) Weekly cume (daily cume if PPM) trend
3.     Target demo TSL (daily sessions if PPM) trend
4.     Track streaming hours tuned monthly.
5.     Contacts in your listener email database (grown/loss)

Write these numbers down on the same date every month.  If they're not consistent or even better, growing, you're dying.

What else do you trend to be sure you are on pace toward your goals?

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