Larry Rosin of Edison did the presentation at the Nashville Convention Center, illustrating the fight for media time that exists between television (CMT, Great American Country, etc.), country videos on YouTube, Pandora, and mobile devices. He says Americans want the device that’s the easiest to use in a particular environment. At home, that’s TV. At work, it’s the Internet. In the car, it’s still radio.Ed Ryan of RadioInk:
Megan Lazovick of Edison Research presented detailed information about the Country radio listener at CRS yesterday in an "Ethnographic Study." Lazovick went out across the country and spent days with listeners, observing how they consume music and what the country music format means to them.Ryan caught both of them by phone yesterday and the entire interview is worth the time:
“...radio remains most people’s primary way to interact with the country music they love..."
As usual, the number of CRS attendees in research presentation panels was disappointing considering the power of the information. My fear is that we're all so time-challenged that Larry's key point, which comes right at the end isn't going to have the impact it deserves.
So, I cut to the chase for you: LarryRosin-CRS2013.mp3 is just a little over a minute.
Please download it and share it with everyone who communicates with listeners at your radio station.
One year ago, Larry's CRS research stressed the importance of being local and our largest radio companies have ignored that advice.
This year, the advice isn't for owners.
It's for you.