Friday, February 22, 2013

One A Day May Not Be Enough

NPR Digital Editorial Director Todd Mundt's post about the secret sauce that makes a great call-in radio show includes this Russ Gossett graphic, which is worth a million words.

One of the above per quarter hour on the air, preceded by an engaging social setup asking for interaction online is certain to make you stickier.

1 comment:

Jaquetta White, Nashville Tennessean said...

The Bobby Bones Show,” made its Nashville debut Monday on Clear Channel's WSIX, will expand to 35 country radio stations Feb. 25. The national launch will feature Brad Paisley as the show’s first guest.

The program, which airs locally from 5 to 10 a.m., bills itself as a “unique mix of pop-culture news and information, crazy stunts and hilarious conversations.”

The show features hosts Bobby Bones, Lunchbox and Amy. The broadcast moved to Nashville from a Top 40 pop station in Austin. Beginning next week it will be heard on stations from Tampa to Las Vegas.