Wednesday, February 13, 2013

A Fifth Screen

Nielsen:  A Multi-Mix Media Approach Drives New Product Awareness
 For more detail and insight, download Nielsen’s Global New Product Report

However, there is one more "screen" which radio can use which makes our content much more effective than even that 40%.

It's the one in your listener's mind.

Add both emotional and visual language to everything you do on air and online to increase your impact.

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