Mike Kinosian's timing in spotlighting the Emmis’ Indianapolis GM's decision to stop doing remotes may make him the defacto campaign manager if Cortese wins an R&R Industry Achievement Award at the NAB-R&R Convention in Charlotte.
“They actually did something detrimental to – or undermining - our strategy.”
Not many GM's at this time of radio revenue challenges have the courage to stop doing anything that is an easy sell.
I don't think you have to completely pull the plug on all remote broadcasts IF you simply have the self-discipline to cut back on mundate, boring ones only, so that the ones you do generate big revenue, create sizzle for both the station and the client.
I don't think you have to completely pull the plug on all remote broadcasts IF you simply have the self-discipline to cut back on mundate, boring ones only, so that the ones you do generate big revenue, create sizzle for both the station and the client.
2 comments:
You linked to the WFBQ.com events page? That's Emmis' competitor!! Nice fact checking.
Oh, and he was the GSM, not the GM.
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