Thursday, July 12, 2007

HOT: Alternative Fuels, Harry Potter and Bruce Willis

(click on the chart to enlarge it)
Alternative fuels cast a spell over three-quarters of consumers, edging out the new tome, Harry Potter and the Deathly Hallows, as what’s hot this month.

"Live Free or Die Hard" also proves a fan favorite, particularly among 18-34 year old men.

Young women give white sundresses and silver high heels their stamp of approval, while the 35+ set finds favorites with Bermuda shorts and spray tanning.

What's Not?

Perhaps she should change her tagline…a whopping 86.8% of consumers contend that Paris “That’s Hot” Hilton should have remained in the cooler.

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