Tuesday, July 17, 2007

R&R Updates Its Reporting/Monitored Panels

And, it gets 'curiouser and curiouser:'

"Ratings leaders in each local market will not be eligible to report if they aren’t compliant with the R&R minimum current-music-usage policy. In cases where a lower-rated station in this market-size frame is the lone reporter in the market and a higher-rated format competitor returns to compliance with the minimum current-music policy during a given quarter, the higher-rated station will take the place of the lower-rated reporter at the end of that particular calendar quarter. In such cases, the lower rated competitor is typically eligible to move to the R&R Country Indicator panel."
-- Wade Jessen/Director of Charts & Operations, Nashville, 615-321-4291

I remember when we looked at the trade charts as an indication of what the most successful stations were playing. Now that it's more important that a station play 60% currents than if it's winning in the ratings, I'm not sure what the charts are supposed to be used for.

Note to GM's: In case there's any doubt where my priorities are, if your PD or MD is more concerned about retaining your reporting status than being the higher-rated station, I'd say it's time for a new PD or MD.

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