Thursday, July 12, 2007

"Remotes Don't Work" - Mike Cortese

“They actually did something detrimental to – or undermining - our strategy.”
Not many GM's at this time of radio revenue challenges have the courage to stop doing anything that is an easy sell.

I don't think you have to completely pull the plug on all remote broadcasts IF you simply have the self-discipline to cut back on mundate, boring ones only, so that the ones you do generate big revenue, create sizzle for both the station and the client.


Anonymous said...

You linked to the events page? That's Emmis' competitor!! Nice fact checking.

Anonymous said...

Oh, and he was the GSM, not the GM.