Thursday, July 12, 2007

"Remotes Don't Work" - Mike Cortese




“They actually did something detrimental to – or undermining - our strategy.”
Not many GM's at this time of radio revenue challenges have the courage to stop doing anything that is an easy sell.

I don't think you have to completely pull the plug on all remote broadcasts IF you simply have the self-discipline to cut back on mundate, boring ones only, so that the ones you do generate big revenue, create sizzle for both the station and the client.

2 comments:

Anonymous said...

You linked to the WFBQ.com events page? That's Emmis' competitor!! Nice fact checking.

Anonymous said...

Oh, and he was the GSM, not the GM.