The 33rd ANNUAL PEOPLE'S CHOICE AWARDS, to be broadcast live from the Shrine Auditorium in Los Angeles, Tuesday, Jan. 9 (9:00-11:00 PM, live ET/delayed PT) on the CBS Television Network, is expanding beyond the annual show and creating a year-round online forum called the People's Choice Community.
The People's Choice Community (http://www.pcavote.com/) is a free online, social community that brings fans closer to the entertainment world by allowing them to interact with other fans, celebrities and entertainment professionals. The site, which will launch the night of the People Choice Awards, will include a variety of features such as online voting, blogging and chatting.
When will there be online voting, blogging and chatting during YOUR show? Could you expand your audience and make more money if you organized it? The learning curve starts tonight during the telecast online for me. How about you? Watching Proctor & Gamble engage their customers is always a productive thing to do.