Knowing that almost nine out of ten country album sales have historically been driven by radio airplay, I have always wondered why artists spend the big bucks it takes to produce country videos, given the still quite small penetration and average quarter hour audiences of the two country video channels, especially now that CMT is doing more longer-form shows.Dierks Bentley just gave me a lesson in '007 media, with his highly anticipated video for current single "Long Trip Alone" which doesn't even world premiere on cable until TODAY, (January 18th) on CMT's Top 20 Countdown at 4:00pm ET. The video, which will take your breath away and is certain to win creative awards, was filmed in Mexico City at the end of December. Neil Haislop reports that it has already created unprecedented online buzz among fans, making me wonder what YOU are doing to use online video to drive hits to your website:
"When the video was posted online (click to watch it) exclusively for Bentley's fan club last week, the average number of daily hits to the site skyrocketed from 100,000 to over 990,000 in just 24 hours."
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