Tuesday, January 16, 2007

Football Is Still #1 In Popularity, But Drops Slightly

Professional football continues to be the most popular sport among U.S. adults who follow more than one sport, although its popularity has dropped slightly from 2005’s high. In 2006, twenty-nine percent of adults who follow more than one sport say pro football is their favorite, down four percentage points from 2005’s thirty-three percent. Baseball remains unchanged at 14 percent, with college football coming neck-in-neck again (13%, unchanged from 2005) and auto racing, which is down two points at nine percent. Professional basketball has increased by three percentage points, with seven percent of adults who follow more than one sport saying it is their favorite.

These are the results of a nationwide Harris Interactive® survey conducted online between December 12 and 18, 2006 among 2,309 U.S. adults, of whom 1,219 follow more than one sport.

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