Saturday, January 27, 2007

Billboard's Ken Tucker Hits Reuters With Country/Hispanics CRS Study Preview

"That just isn't the way it works," Warner Bros. Nashville chief Bill Bennett says. "If you find someone with real quality music, you don't care what ethnic background they're from. We have Cowboy Troy and Rick Trevino, but not because they're ethnic. We have them because they make great songs."

WKIS, Miami PD Bob Barnett sees things differently.
"I think the degree of difficulty in marketing a black or Hispanic or Latin artist to country radio may initially be too unfamiliar and too overwhelming for most on Music Row. The labels are more likely to choose the path of least resistance, but there may be an opportunity for a renegade independent label to take that risk. The potential payoff could be huge, but obviously not without great challenge."

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