The broadcast financial analyst's Radio Financial Data Package (Seventh Edition) is hot off the press and offers industry insiders and analysts "financial and deal perspective," as well as Kagan's 10-year trend forecasts for what they term "this transitioning sector" of the media business.
Key Findings Include:
National ad sales figures for 2005 fell 2% and local grew 1% for a total of $20.1 bil. Non-spot revenues were down 1% from last year to $1.38 bil. Kagan projects 1.4% growth in radio ad revenues for 2006.
Spanish language broadcasters saw their shares fall for a second consecutive year, down 13.6% in 2005 vs. a decline of 22.2% in 2004.
Between 2005 and 2010, Kagan expects radio station revenues in rated markets to grow at a compound annual rate of 3.3%, with total market revenues (rated and non-rated markets) growing at 3.2%.