Wednesday, January 17, 2007

Kagan: 1,100 HD Radio Stations Today, 2,800 By 2011

The broadcast financial analyst's Radio Financial Data Package (Seventh Edition) is hot off the press and offers industry insiders and analysts "financial and deal perspective," as well as Kagan's 10-year trend forecasts for what they term "this transitioning sector" of the media business.

Key Findings Include:

National ad sales figures for 2005 fell 2% and local grew 1% for a total of $20.1 bil. Non-spot revenues were down 1% from last year to $1.38 bil. Kagan projects 1.4% growth in radio ad revenues for 2006.

Spanish language broadcasters saw their shares fall for a second consecutive year, down 13.6% in 2005 vs. a decline of 22.2% in 2004.

Between 2005 and 2010, Kagan expects radio station revenues in rated markets to grow at a compound annual rate of 3.3%, with total market revenues (rated and non-rated markets) growing at 3.2%.

1 comment:

700WLW said...

HD Radio is a joke, and consumers are not interested: