Friday, January 19, 2007

Listeners Blame Both The Contestant And The Station

What to do in the wake of the terrible Jennifer Strange/Entercom-Sacramento tragedy?

For the majority of us - the bystanders and witnesses, fortunately the answer is of course to have sympathy for all involved and resolve now to learn from the incident.

* A Sacremento TV station's web poll show that only one in four people feel like the safety of promotions is the contestant's responsibility...
* A "MAC" forum's users wonder why the station didn't have medical attention for all contestants...

Sure, I've done stunts, and I am sure you have too, so there's more than a little bit of "there but for the Grace of God go I" in my mind as I read these accounts and reactions.

Let's add one more resolution to our list for '007: as we all plan and organize stunts it's mandatory to get legal advice in advance, liability insurance riders of course, but even more importantly think through all of the potential risks, understanding that the only good stunt is one which resonates with the values of the target listener. Safety and security is paramount.

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