Monday, January 15, 2007

Is 2007 Going To Be The Final Year Radio Outbills The Internet?

According to the full-year forecast released today by TNS Media Intelligence, total U.S. advertising spending is expected to increase 2.6 percent in 2007 to $153.7 billion. This anticipated gain is the smallest since the media economy emerged from its 2001 recession and follows estimated advertising spending growth of 3.8 percent in 2006. Advertising expenditures are forecast to increase by just 2.1 percent in the first half of 2007, continues the report, followed by a gain of 3.2 percent in the second half, paralleling an expected late year uptick in overall economic activity.
Radio will get 7.4% of the 2007 ad spend, if these estimates are correct, while internet display advertising will grab 6.5% of the pie.

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