Sunday, January 14, 2007

Blu-Ray Players Are HOT, Rosie And The Donald Are NOT

Executive Briefing: Perhaps all the good little boys and girls didn’t get that big-ticket item for Christmas that they were hoping for…while purchase intentions for most high-dollar durables declined from December, they improved from January ’06 for autos, computers, furniture, home appliances, jewelry/watch, major home improvements, stereos, TVs, digital cameras, and vacation travel…housing down slightly, DVD/VCR flat.

Many may have to wait until the prices come down, but Blu-Ray players and DVDs are what’s hot this month…consumers are also eating up Verizon’s LG Chocolate Phone (particularly the under 35 set) and are eager to see Dreamgirls (especially those 35+), while women are getting a kick out of knee-high boots.

What’s Not? It’s the battle of the biggest loser, as Rosie O’Donnell and Donald Trump tank this month. Perhaps both will hear “you’re fired” very soon…

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