Ford says its research shows that listening to country music is one of the top three activities that Ford truck customers participate in during their free time. They also are heavily involved in racing and outdoor activities such as hunting and fishing.
Keith, a third generation Ford truck owner, has been connected with Ford marketing efforts since August 2002, with the "Ford Truck Man" national advertising campaign. To accompany his concerts across the country, Ford launched a new "Hang With Toby" Web site that features a contest to win a 2007 Ford F-150 FX4 pickup and the chance to meet the country star and appear in an upcoming music video.
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