Wednesday, August 16, 2006

A Lesson In Stunting And Buzz Marketing From Chevy

MediaPost reports: It'll take more than a guy in a kayak to bring these balls ashore. Chevy brokered a major marketing deal this year at MLB's All-Star Game in Pittsburgh. Part of the promotion included placing oversized Chevy-branded inflatable baseballs floating in the Allegheny River. This wasn't McCovey Cove, the body of water outside AT&TPark (it was Pac-Bell Park when I was last there), where kayakers sit and wait for a Barry Bonds home-run ball, but a creative program nonetheless. Campbell-Ewald executed the campaign, which received heavy promotion during the Home Run Derby.

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