Friday, August 25, 2006

The Image Voice You Choose Says A Lot

Walter Cronkite has recorded the voice-over opening to Katie Couric's revamped evening newscast, according to reports. Cronkite, who is 89, introduces the newscast and Couric in the short narration - but the voice is apparently unmistakable. CBS has been using the "opening" in rehearsals for the new newscast, according to the report. But no decision has been made whether it will be used when Couric launches Sept. 5.

Very smart move, I'd say, which should cause buzz in all the right places.

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