According to a recent article in Kansas City Star, the bottom 5% of Applebee's customers have stopped dining there. So where are consumers who make less than $50K per year going out to eat? McDonald's, Wendy's and Burger King topped the list with 41%. Applebee's had the highest number of customers making above $50K per year, followed by Olive Garden and Chili's.
Contact: Phil Rist at BIGresearch in Worthington, Ohio, at (614) 846-0146.