Reading a story headlined "Stations Report Mixed Results," by Wayne Friedman in Media Post this morning ("TV AND RADIO STATION GROUPS have been hit hard in recent months by lower ad sales from its top category--automotive. But one TV station group (Fisher!) has shifted into high gear..." ) made me wonder if any of these folks dig beyond the corporate press releases and analyst calls at all?
So, lessee, the moral is: sell a bunch of stations so you can report a good quarter?? What do they do next quarter to get more positive press? Sell more?
Isn't that called "going out of business?" Wall Street, where greed and short term thinking are wonderful things. Go figure.
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
3 days ago