Friday, August 04, 2006

Pew Study: Online News Is Just One More Source For Radio Users

A new survey by the Pew Research Center for the People & the Press indicates that one out of every three Americans regularly get news online (compared with one out 50 in the mid-90's).
People who say they logged on for news yesterday spent 32 minutes, on average, getting the news online. That is significantly less than the average number of minutes that newspaper readers, radio news listeners, and TV news viewers spend with those sources.

In 1996, people on average spent slightly more than an hour (66 minutes) getting the news from radio, TV or newspapers. Currently, they spend about the same amount of time (67 minutes), but now their sources include the Internet. Are you doing news the same way you did in 1996? If so, I hope you're OK with your audience getting older.. If not, maybe it's time for an honest look in the mirror.

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