Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Wednesday, July 12, 2006
Mobile Music To Beat Online in Five Years
According to a recent IDC study, U.S. wireless music services will have over 50 million users and generate more than a billion dollars in revenue in 2010, just 5 years after appearing in late 2005.
Susan Kevorkian, program manager, Consumer Markets: Audio, said "Wireless OTA music services… brings the music industry new opportunities to reach consumers and drive revenue. Wireless music services… are expected to quickly gain traction during the forecast period. By the end of this year, the number of U.S. OTA customers will be approximately half that of online music service users, but may surpass them by the end of the forecast period.”
Meanwhile, I'm betting my future on the fact that over that same time period they will still be learning about those new songs they want to buy that way from good ole fashioned over the air analog RADIO!