Compelling content = interesting, informative story-telling about topics your listeners care about and are already talking and thinking about. And, a new NielsenNetRatings AdRelevance study lists the top ten internet news sites.
Unless you have even better local research on the places your listeners go for news first (this would be a great question to ask your loyal listener database or your callout panel), I'd be bookmarking these pages and keeping an eye on them (as well as local news sites too), even while you're on the air...
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2 weeks ago