Wednesday, July 05, 2006

Canadian Radio TSL Is Down Again, Especially under 34


A just-released report on media use published by Canada’s Radio-television and Telecommunications Commission says that Canadians aged 12 and up tuned into radio for an average 19.1 hours each week during 2005, a drop of 0.4 hours or 24 minutes from the 2004 average of 19.5 hours.

A few tips of the iceburg:

* The biggest drop in listenership was among the 25-34 demo, which has had a 3.2% decline since 1999. During that same period, teens (12-17) had a 2.7% decline and the 18-24 demo fell 2.1%.
* Canadian teens spent 8.6 hours listening to radio each week, while 18-24 year olds spent 15.2 hours and 25-34 year olds spent 18.1 hours.
* While the Internet has had only a minimal effect on Canadians' use of radio, there has been a significant decline in TV viewing because of it.

1 comment:

Milkman said...

Canada's media regulator has released its annual report on everything from media profits to the radio and T-V habits of regular people.

The Canadian Radio-television and Telecommunications Commission says revenue for commercial radio stations went up nine per cent in 2005, at 1.3 (b) billion dollars.

Canadians listened to an average of 19.1 hours of radio a week in 2005.

They also watched about 28 hours each of television a week.

As of last December 59 per cent of Canadians used cellphones.

The report also indicates Canadians have a wide array of broadcast services, with one thousand, 223 radio services and 659 T-V services.