In many markets where A&O works we are seeing stats which show about half of what used to be radio's at home pre-8 am audience is now 'listening' to morning TV, using "Today" "Morning News" R&K and "GMA"as if they were informative and entertaining radio shows. Now, according to NY Post's Michael Starr, comes another post 9 am competitor for your morning show. It will air on the Fox-owned stations starting in 2007 and will be co-hosted by Mike Jerrick and Juliet Huddy, who currently co-host FNC's "DaySide."
--Fox TV stations operations president Dennis Swanson.
"People 30-and-under are getting their information off the Internet as well as off TV . . . and the mid-morning is when it's beginning to hit prime-time for the Internet. We see this as an expansion that only makes us stronger, programming-wise, and is consistent with our news and entertainment philosophy."
In light of this development, I'd decide what kind of morning show you have - one that outperforms the station and thus might do better to be more interactive in the 8:30-10 am quarter hours OR one which is best configured to be music intensive to make the most of at work and in car listening. Our bucket is about to develop one more leak and the best defense is to decide whether your quarter hours come from your music image or your morning fun and information position.