Saturday, April 15, 2006

Regukarly-Scheduled Newscasts - Should We Still Do Them?

As long as they are extremely brief, relevant, entertaining and interesting.. yes, at least for now. But, media blogger and consultant to the New York Times Jeff Jarvis has some advice to anyone who does news in any medium:
Throw out the clock. Newsrooms have to learn to tell what they know when they know it, not just when the edition is done. I ran up against newspaper editors who often refused to supply midday updates on the internet because “nothing’s happening today”. One wonders how they could then fill their pages that night.

No comments: