An LA Times report says 'millions of terrestial radio listeners have just disappeared.'
RAIN's Kurt Hanson is pessimistic. He thinks you can't do it.
"As this audience experiments with other stations, analysts expect ratings to vacillate among the morning shows for months, even years, before the new listening patterns become habit. And even though most believe that the bulk of hard-core fans who couldn't live without their Stern have already signed up for Sirius, it's possible more may pony up Sirius subscription fees if terrestrial has nothing to offer them."
I'm not, IF we step up to the plate with compelling content.
It's a matter of longterm life and death. The opportunity is in front of anyone who talks on the radio. It's not enough to just be 'real.' You can be real boring, for example. Let's be real fun. Real entertaining. Real stimulating. Now. I know you can do it, but we have no time to waste.