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My BS Detector Just Went Off.. Research Or Advocacy?
You see lots of biased data working under the pseudonym "research." Here's the latest: "U.S. adults, or 22 percent, say the Internet is the most effective way to grab their attention about a product or service, according to a report....50 percent of U.S. adults (say) that the tube captures their interest most effectively...magazines, newspapers and radio lagged behind both the Internet and TV, with 12 percent, 10 percent, and 6 percent, respectively.."Please note what business Burst is in and where they asked this question. Instead of asking this question on the internet, I wonder how it would have come out if we had asked it on the radio?On the other hand, sometimes you don't even need to do the research to realize that a finding is correct, it just makes sense:"The internet offers audience – and .. audiences want good creative."
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