Radio, They Love You.. They REALLY Love You

A New Survey: Radio Has Strong Appeal, 74 percent Listen Daily

Americans rate the importance and relevance of local commercial radio very highly, despite the entry of high-technology competition, a national survey commissioned by American Media Services shows.

The survey found that 78 percent said radio is important in their everyday lives, and 91 percent said radio is important in American life in general.

The telephone survey of 1,004 American adults was conducted April 13-15, 2006, by Omnitel, the weekly omnibus survey by the national polling firm of GfK NOP of Princeton, N.J.

You'll pardon me if I worry a bit about that other 26%, that other 22% and that other 9%. We have work to do.